We’re coming to the end of ‘design week’ here at Pedalo, and we’d like to share with you part 3 of our special design case study series. For our last case study we chose a very special client, an organisation that works tirelessly to fight poverty and injustice in the world’s most vulnerable places – Care International UK.
The design project
At the very start of this project we delivered an intensive user experience (UX) workshop with the staff of Care International UK to make sure we understood their needs. This was a challenging project in terms of design and development as we had to adhere to the guidelines of the international organisation. Our graphic design mission was to increase brand awareness by creating a unified look and feel with the worldwide organisation, while staying true to the UK audience.
We interpreted the client’s brand guidelines with a brief to create something distinctively European (as opposed to American). In practice this meant using the brand palette more discriminatingly keeping the stronger colours on the page as buttons and icons and introducing a new light neutral colour for restful backgrounds and to subtly delineate separate areas of content.
The results are before you:
The Brand Voice
One of the joys of doing graphic design for a web agency is getting to work for different brands and using different visual ‘voices’. Even if a brand is well defined by its brand guidelines there is always scope for creative interpretation. In this case there was an additional challenge in that every aspect of the design had to be double checked for feasibility in the Drupal development phase.
And so we conclude our design case study series, we do hope you enjoyed it. If you missed part 1 and 2 you’re welcome to read them here (1) and here (2). We will continue with our design theme this weekend on twitter, tune in for more.
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